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Style Showcase: TWA, Medium and Long Length Hairdos to Rock at World Natural Hair, Healthy Lifestyle Event

Posted by NI4TW on Mar 14, 2018 1:33:08 PM

The World Natural Hair, Healthy Lifestyle Event in Atlanta takes place April 21-22. That’s just around the corner. You’re going this year, right? With more than 300 vendors already signed up to give you the hugest selection of products, tips, styles, demonstrations and more to get you looking and feeling healthy and beautiful from head toe—there’s no way you’ll want to miss that. Plus Amara La Negra, Keke Wyatt and Major are performing live?!? The only thing left to figure out is how you’re going to flaunt your natural curls to the fullest. Read on and you’ll discover all kinds of lovely options.

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Topics: Natural Hair Care Products, natural hair styles, natural hair show, World Natural Hair Healthy Lifestyle Event, Amara La Negra, Black Panther, natural hairdos

The Beauty that Black Panther Has Inspired

Posted by NI4TW on Feb 28, 2018 6:56:16 PM


For a little more than a year, Black theatergoers eagerly anticipated the release of Black Panther. This February, when it finally premiered, the film did not disappoint. Featuring a predominantly Black production crew and cast, the film broke ticket pre-sale and opening weekend box office records. To date, the movie has made $700 million in a mere two weeks and will likely reach the billion dollar mark in another week’s time. 

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Topics: African American community, natural hair show, World Natural Hair Healthy Lifestyle Event, Black Panther, Wakanda, African American culture, African culture, National Black Mens Health

Why We Must Not Buy Into Colorism

Posted by NI4TW on Feb 23, 2018 2:27:34 PM


By now, it is difficult not to have heard of Amara Le Negra, the gorgeous Afro-Latina music artist on Love & Hip Hop Miami. Besides having an epic head full of natural curls, her personality is larger than life and she has been quite vocal on the colorism she has experienced. In fact, throughout this season of Love & Hip Hop Miami, there has been an ongoing conversation about colorism from both ends of the spectrum from Amara Le Negra and Veronica Vega (another Love & Hip Hop Miami cast member). While Amara has questioned why the Latin image always is a singular depiction of fair skin and straight hair, Veronica recently asked the question of how black someone has to be to be considered black, and—citing the lack of aid in Puerto Rico as an example—notes that anyone who is not white understands inequality all too well.

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Topics: Natural Hair Care, Taliah Waajid, black history, black history month, black hair history, natural hair show, World Natural Hair Healthy Lifestyle Event, Amara La Negra, colorism

What is the Apple of My Eye? The Answer is You.

Posted by NI4TW on Feb 16, 2018 5:34:26 AM

This week we celebrated the various apples of our eyes—or our most cherished someone(s) —in observation of St. Valentine’s Day with heartfelt greeting cards, flowers, candy , teddy bears and dazzling dates out on the town or special evenings indoors. We usually think of Valentine’s Day as a celebration of romantic love but that doesn’t stop us from expressing love on the 14th for our family, friends and community.

For me, my community is very much the apple of my eye. And it’s this love for my community that constantly inspires to me to continue to innovate as I grow and build products in service of those who have naturally coily, curly, wavy and kinky hair. The way I feel about my community can best be described in this special kind of love poem written by the classic African American poet Marvin Wyche Jr.

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Topics: Natural Hair Care, Natural Hair Care Products, black history, black history month, black hair history, Marvin Wyche Jr., African American poets, Valentine's Day, apple of my eye, African American community, natural hair show, World Natural Hair Healthy Lifestyle Event, Atlanta hair show

The Past and Present of Addressing Itchy Scalp

Posted by NI4TW on Feb 5, 2018 7:32:31 PM

When I take a minute to look at the proliferation of the natural hair movement and the rise of the availability in products specifically suited to care for and manage naturally curly, coily, kinky and wavy hair, I am amazed. Historically, African-American hair care has come a long way and I am proud to have played a role in spearheading the efforts to respond to our beauty and care management needs. It’s also great to know that we are no longer separated from the knowledge or tools we need to care for our hair. Just thinking back to what the options for our hair care used to be always makes me appreciate where we are today.


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Topics: Natural Hair Care, Natural Hair, Protective Styles, Transitioning, natural hair styling, natural hair moisturizer, Taliah Waajid, protective styling, prevent breakage, curly hair, coily hair, black history, black history month, black hair history

5 Interesting Historical Facts About Braiding

Posted by NI4TW on Feb 1, 2018 1:23:31 PM

My journey and career as a licensed Master Cosmetologist and Natural Hair Care Specialist began with hair braiding—which is perhaps one of the oldest and longest enduring ways to protectively style naturally curly, kinky and coily hair. In honor of Black History Month, I’d like to share with you a few fascinating facts about the history of braiding.

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Topics: Protective Styles, protective styling tools, cornrowing, african braiding, hair braiding, black history, black history month, Frances Harper, cornrows, black hair history

3 Key Ways to Protect Your Hairline When Wearing a Protective Style

Posted by NI4TW on Jan 28, 2018 5:20:16 PM

Image provided courtesy of @IAMCONNORRMRecently, I posted a video to Instagram sharing a few quick tips on how to take care of your hairline, or edges, while wearing protective styles. I shared three main ideas there on how to keep the finest and most fragile hair on your head healthy and growing—

1. Give direction on how you want your protective style installed.

2. Give your hair proper protection as well as a chance to rest.

3. Use products that will promote healthy hair growth.

Let’s delve a little more into these three points.

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Topics: Natural Hair Care, Protective Styles, natural hair styles, prevent natural hair loss, protective styling, prevent hair loss, natural hair moisture, hair strength, hair length retention, characteristics of healthy hair

Style Showcase: Naiv'asha Johnson's Fabulous Embellished High-Trio Braided Ponytail on Yara Shahidi

Posted by NI4TW on Jan 18, 2018 1:41:22 PM

Celebrity Stylist Naiv’asha Johnson just did us all a solid by sharing the 411 on how she styled Grown-ish star Yara Shahidi’s gorgeous ‘do  for the NAACP Image Awards using Taliah Waajid brand products.  Naiv’asha dubbed it the "Embellished High-Trio Braided Ponytail" and I am here for this beautiful look all day.  This elegant protective style can easily be worn for work, play or a night on the town and is super easy to do on medium to long hair. Here’s what Naiv’asha did to achieve Yara’s style:

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Topics: Natural Hair Care Products, Taliah Waajid, natural updos, leave in conditioner, protective styling tools, hair care tools, special occassion hair

Are You Properly Prepping Your Hair for Protective Styling?

Posted by NI4TW on Jan 12, 2018 12:46:38 PM

IMG_2010.jpgIf one of your resolutions is working out, then you know that a key part of exercise is your warm up. Warming up is important because it primes your body for vigorous activity so that you don’t hurt yourself; it readies your respiratory, cardiovascular, nervous, musculoskeletal and nervous systems to adapt with ease to the physical exertion ahead.  My Protective Styles line does the exact same favor for your hair by priming it to withstand the wear and tear of styling.

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Topics: prevent natural hair loss, protective styling, natural hair moisture, hair care tools, healthy hair

5 Key Tips to Keep Your Hair Rockin' While You Work Out

Posted by NI4TW on Jan 5, 2018 3:25:33 PM

The first week of 2018 is over and I’m sure you’ve been hitting the gym like clockwork to work on that New Year’s resolution of healthier eating and exercise…or something like that. I'm definitely guilty of hot starts and cold finishes, so just remember to pace yourself and take your time. Focus more on a healthy lifestyle change instead of that diet or gym routine because you may fall off, and that’s okay. I totally understand how adapting to a new fitness routine can have its challenges but I’m here to tell you that your hair doesn’t have to be one of them. Don’t avoid being your best self just because you’re afraid your ‘do won’t hold up. Here are five tips to keep your hair looking right while you work on the rest.

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Topics: Natural Hair Care, Hair Care Products, Natural Hair Care Products, moisturizing natural hair, health, exercise, working out with natural hair, fitness

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